Who does what: supplier vs freight forwarder vs customs broker vs coordinator

Wooden cutouts of Q&A with question and exclamation marks on a brown backdrop.

Who does what in a China → U.S. shipment

Many delays happen because tasks fall into the cracks between parties. Here is a simple role breakdown

 

Supplier

Typically responsible for

  • Producing goods on time
  • Packing and labeling cargo
  • Providing draft commercial invoice and packing list
  • Delivering cargo to the required handoff point (FOB or FCA)

 

Freight forwarder

Typically responsible for

  • Quoting and booking transport
  • Managing receiving and document cutoffs
  • Moving cargo via ocean or air
  • Managing destination handling steps and notifications

 

Customs broker

Typically responsible for

  • Importer setup and onboarding (POA, bond if needed)
  • Filing customs entry and required filings
  • Responding to questions, holds, or exams
  • Confirming release status

 

Coordinator (Global Entryway)

What we do

  • One point of contact for routine communication
  • Document readiness review and correction notes
  • Quote coordination and comparison with licensed partners
  • Cutoff tracking and milestone updates
  • Escalation to the right party when something goes wrong

What we do not do

  • We are not a customs broker
  • We are not a freight forwarder or carrier
  • We do not guarantee transit time or customs outcomes

 

Why one point of contact helps

Sellers usually lose time when they are forced to

  • Chase multiple parties for updates
  • Translate different “versions of the truth”
  • Fix documents late under deadline pressure

A simple coordination layer reduces that churn